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tricks
of the trade
1. Don't feel obligated to choose
only from the albums listed in the print catalogs you'll receive
every three weeks or so. Instead, use the online catalogs to
find the albums you want.
2. Don't buy any more than
the minimum, no matter how enticing the "buy one, get one
half price" offers become. If you have the patience, hold
out on buying your full-price selection until they offer a 3-for-1
catalog special.
3. Dont get yourself
on the shit list by not paying what you owe. This is not about
fraud. Many people have joined more than once under variations
on their name, or by using their home and work addresses. The
clubs don't seem to mind as long as the bills are paid. Don't
go to extremes, of course: One 60-year-old loser recently pleaded
guilty to mail fraud for receiving 26,554 CDs addressed to 2,417
fake customer accounts at 16 post office boxes in Lawrenceville,
New Jersey. He faced up to five years in prison.
4. When you join,
phone or write asking that your name not be sold to other marketers.
If you don't, expect junk mail.
5. If you remain a
member of BMG after fulfilling your requirements (i.e. you buy
one album), phone and ask to be placed on the "Order-Only"
option. In the biz, this is known as changing from "negative
option" to "positive option." Before its demise,
Columbia House had switched to a "positive option"
default (i.e., "Never return a card again!").
6. If you have trouble
and need to reach customer service for any reason, phone 317-692-9200
or write
cs1@bmgmusicservice.com. The club doesn't have a toll-free number.
This
article originally appeared in my fanzine, Chip's Closet Cleaner,
Issue 13.
More
articles on free CD clubs:
(1) Get the Best Deal; (2) Tips
& Tricks;
(3) History of the Clubs; (4) Why Retailers Hate the Clubs
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